As part of the partnership, Animoca will provide capital, advisory services, and business development support to projects building on Avalanche.
Avalanche News
Animoca Brands has made a strategic investment in Ava Labs, the company behind the Avalanche blockchain. The Hong Kong-based Web3 firm announced the deal on Thursday. As part of the partnership, Animoca will provide capital, advisory services, and business development support to projects building on Avalanche.
The two companies plan to focus on three main sectors: real-world assets, digital identity, and entertainment. Animoca will use its regional networks in Asia and the Middle East to help Avalanche-based projects connect with institutional users. Selected projects may also gain access to the wider Animoca portfolio, which spans more than 600 blockchain companies.
The partnership's initial phase will prioritize projects looking to launch or scale in the Middle East and Asia. Developers on Avalanche will be able to tap into funding opportunities and product integration support through the collaboration. Tokenized assets and digital identity systems are among the use cases expected to benefit most.
Neither company disclosed the size of the investment. Specific projects that will receive funding have not been named. The deal is structured around connecting builders with capital and distribution networks rather than a single large deployment.
AVAX is Avalanche's native token and is used for transactions, staking, and securing the network. Ava Labs serves as the primary development company and contributor to the Avalanche ecosystem. The blockchain is designed to support high-speed, low-cost applications across multiple industries.
Animoca's foothold in the region adds practical weight to the agreement. The company obtained a Virtual Asset Service Provider license from Dubai's Virtual Assets Regulatory Authority in February. That license allows it to offer expanded crypto services across the UAE.
Hong Kong, where Animoca is headquartered, has been building its reputation as a regulated digitalassets hub. The city approved spot Bitcoin and Ethereum ETFs in April 2024. In October 2025, it subsequently approved a spot Solana ETF, making it one of the first markets globally to do so.
Authorities in Hong Kong have since broadened their digital asset agenda beyond trading. Initiatives now cover stablecoins, tokenized bonds, and blockchain-based trade finance. Earlier this month, Hong Kong and Shanghai officials agreed to explore a cross-border platform for digitizing trade documentation under the HKMA's Project Ensemble initiative.
This article contains links to third-party websites or other content for information purposes only (“Third-Party Sites”). The Third-Party Sites are not under the control of CoinMarketCap, and CoinMarketCap is not responsible for the content of any Third-Party Site, including without limitation any link contained in a Third-Party Site, or any changes or updates to a Third-Party Site. CoinMarketCap is providing these links to you only as a convenience, and the inclusion of any link does not imply endorsement, approval or recommendation by CoinMarketCap of the site or any association with its operators. This article is intended to be used and must be used for informational purposes only. It is important to do your own research and analysis before making any material decisions related to any of the products or services described. This article is not intended as, and shall not be construed as, financial advice. The views and opinions expressed in this article are the author’s [company’s] own and do not necessarily reflect those of CoinMarketCap.
